David Sparks is a strategy and marketing executive with extensive management experience and a proven record of accomplishment in strategic planning, business development, new product implementation and digital and traditional multi-channel marketing. His programs have resulted in profitable growth, increased market share and brand equity gains for companies of all sizes. He is the founder of two successful National consulting firms, Sparks Consulting and Target Rich Solutions, serving clients such as AAA, Goodyear, Pepsi, Walmart, eBay, ATT, UTI, Verizon and HealthString.com. David also served as the Chief Marketing Officer for start-up redroller.com, for Advantage Rent a Car, and is currently the Chief Marketing Officer for Space Genius Parking Management Software headquartered in Tampa, FL.
David served as EVP/Partner/Director Client Service at Robinson Maites, where he headed up the strategic consulting practice in CPG, Travel, Telecommunication and Financial Services, working with clients like SC Johnson, Alamo/National Rent a Car, Ameritech, Verizon and Citibank.
As Budget Rent a Car’s Senior Vice President for Worldwide Marketing, Sales and Reservations, he led a team of over 1100 professionals. His leadership in marketing and corporate strategic planning enabled the firm to significantly increase market share and revenue in North and South America, Europe and Asia. He has assisted Clorox, Nestle, Office Depot, Alamo/National Rent a Car, Discover Card and others, in building robust ecommerce capabilities. He helped launch start-ups such as networkprogrammers.com, digitaldoctor.com, websitepros.com and healthstring.com.
A Northwestern University graduate, David earned his BA from the College of Arts and Sciences and his MBA from the Kellogg Graduate School of Management.
Specialties: Digital marketing, strategy, new product development and program development.