The Market
This case study is focused on an offsite parking operator servicing Tampa International Airport (TPA) located in Tampa, Florida. The operator provides a wide range of parking options, including self, valet, covered, uncovered, oversize, and cruise port parking, 24 hours daily, while offering complimentary shuttle service to and from the terminal building.
The Challenge
Before coming to Space Genius, the client’s website design was basic, outdated, and did not contain a secure reservation widget or feature. Its design consisted of a collection of brightly disoriented web pages that resembled a brochure. Additionally, the website’s inability to provide a simple reservation process for the consumer to reserve a guaranteed parking space left it somewhat useless and not consumer friendly.
The Solution
The client secured our services and immediately we updated their site and implemented a real-time Centralized Reservations System (CRS) on their website that automated transactions, differentiated pricing, and offered automotive services through a pre-booking process similar to travel companies (air, car, hotel). The CRS allowed the operator to establish various marketing channels (travel agencies, corporations, and associations) by providing each channel with a customized reservations system for tracking activity. To enhance the consumer experience, we helped the client create a simple three-easy-click process that generated instant confirmations and email notifications. This three-easy-click experience made finding rates and inventory fast and easy for their shoppers.
The Results
The results were immediate and astounding for the client, increasing reservations to historic volumes while offering a multi-tier pricing and inventory model to a wide range of channel partners. By executing SEO services, the client’s search ranking bumped up to the first page of the major search engines. The client’s brand was further boosted by securing our marketing services to include monthly email campaigns, manage their social media sites, and engage with local business relationships through several channels. One single channel partner produced over 40 reservations in a four-month period. Moreover, the client was able to reduce its cost and brand erosion from working through aggregators.