The local airport authority had extremely high, uncontested parking rates. The client decided to offer discount rates to the college and the public with the extra parking spaces available on the college campus. Additionally, they desired to introduce their new branded services to the online community without using aggregators (third party marketing websites).
We created an interactive Facebook page for the client to generate a community atmosphere and to encourage Parker loyalty. To further this effort, we made reservations easier and faster for the client by allowing customers to reserve a real-time parking space through Facebook without leaving the Facebook environment. Additionally, occasional deals were promoted only on Facebook to encourage the sharing and liking of their page.